Texts From Graphics 书籍 by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 印刷与出版媒体设计 Competition Category.

铁印刷· 2020

Texts From Graphics 书籍

by Reset Co.

Client: Reset Co.

A' Design Award 铁奖 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #88219

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The Design

About Texts From Graphics 书籍

《源自图形的文本》是一本由墨西哥某大学平面设计专业教授们撰写的文集，文章表达了他们对设计的思考与关切。为了将文中探讨的复杂概念加以简化，本书开发了一套图像符号系统，且每一章所使用的图标组合各不相同。层级关系、字体选择与版面编排共同凸显核心信息，并营造轻松的阅读体验。全书采用道林纸黑白印刷，分帖锁线装订，硬壳精装封面覆以上光工艺，在控制生产成本的同时确保了书籍的耐用性。

The Recognition

About the A' Design Award 铁奖

Texts From Graphics 书籍是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Texts From Graphics 书籍将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Texts From Graphics 书籍因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018