金 计算机图形 · 2020
Camel Robot 数字艺术作品
by Edu Torres
- A' Design Award 金奖 2020 in 计算机图形
- CLIENT: Camel
- Estimated Number of Design Views: 73,150
- Verification code 78AF545C35 · Verify this award
Colors
About Camel Robot 数字艺术作品
《骆驼机器人》是一件将品牌标志重新演绎为机械动物的数字艺术作品。该图像以三维模型构建,并以高分辨率渲染,用于印刷输出以及在展览与办公空间中展示。创作灵感取自工业机械、机器人技术与科幻题材。机身部分敞开,使内部线缆与电源装置清晰可见。中性的蓝色与深色调配色方案让视线始终聚焦于主体轮廓。细节程度经过平衡把控,既保持可信度,又便于识读。
About the A' Design Award 金奖
Camel Robot 数字艺术作品是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Camel Robot 数字艺术作品将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Camel Robot 数字艺术作品激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
