Seotun Saram 移动应用界面 by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 移动技术、应用与软件设计 Competition Category.

铁移动· 2020

Seotun Saram 移动应用界面

by Donggyun Kang

Client: Seotun Saram

A' Design Award 铁奖 Winner in 移动 Category

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Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram 移动应用界面

"Seotun Saram"(生疏的人)是一款将寻求心理咨询的人与合格的专业咨询师相连接的移动应用界面。该名称意指尚未熟练的人,服务理念在于:每个人起初都是笨拙的。应用通过一则童话故事,为不熟悉心理咨询的用户以浅显易懂的方式讲解咨询流程。故事中出现两个角色:徘徊迷茫的来访者Seotun,以及虽然缓慢却值得信赖的咨询师Gobukki(小乌龟)。温暖的纸质肌理、夜空般的藏青色调与手绘图标共同塑造出独特的视觉识别形象。

The Recognition

About the A' Design Award 铁奖

Seotun Saram 移动应用界面是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Seotun Saram 移动应用界面将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Seotun Saram 移动应用界面因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim