Macy’s Website 网站界面 by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 界面、交互与用户体验设计 Competition Category.
银界面· 2020
Macy’s Website 网站界面
Client: Macy's
A' Design Award 银奖 Winner in 界面 Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website 网站界面
梅西百货网站是一个在线零售界面，让顾客能够浏览并购买梅西百货所提供的商品。该网站根据顾客反馈进行了重新设计，从时尚媒体与消费科技产品中汲取灵感，形成简洁明快的版面布局。响应式网页技术使其可通过笔记本电脑、平板电脑和智能手机访问。整个设计工作以广泛的研究为指导，包括用户问卷调查、访谈、A/B测试和可用性测试。更为简洁的架构精简了购买流程，并提升了用户参与度。
The Recognition
About the A' Design Award 银奖
Macy’s Website 网站界面是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Macy’s Website 网站界面将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Macy’s Website 网站界面是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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