Willy Lai and Dave Torres 的作品 Macy’s App Redesign 移动购物应用程序

设计师 Willy Lai and Dave Torres 的作品 Macy’s App Redesign 移动购物应用程序荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为移动技术、应用与软件设计。

银移动· 2020

Macy’s App Redesign 移动购物应用程序

设计师： Willy Lai and Dave Torres

客户: Macy's

移动类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #94021 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Macy’s App Redesign 移动购物应用程序

Macy's App 是一款移动购物应用程序,于2019年针对 Android 和 iOS 设备进行了重新设计。该应用让顾客可以通过智能手机或平板电脑浏览并购买时尚、美妆及家居产品。界面布局简洁明快,在视觉表现上借鉴了时尚媒体与消费类科技产品的设计语言。基于摄像头的工具支持扫码支付功能,增强现实功能则让顾客在购买前即可预览商品效果。此次改版建立在广泛的用户研究与顾客反馈之上,上线后用户参与度显著提升。

荣誉认可

关于A' Design Award 银奖

Macy’s App Redesign 移动购物应用程序是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Macy’s App Redesign 移动购物应用程序将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Macy’s App Redesign 移动购物应用程序是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
尺寸与包装: We developed native apps for Android and iOS platforms.
标签: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
生产技术: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
设计挑战: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
研究: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
灵感: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
项目周期: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
操作流程: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
团队成员: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
图片版权: Images courtesy of Macys.