Parallel Remolding 售楼中心室内设计 by Wei Gao is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2020

Parallel Remolding 售楼中心室内设计

by Wei Gao

Client: Fuzhou Above Household Goods Co., Ltd.

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #94569

View at A' Design Award Press Release Award Badge

Colors

The Design

About Parallel Remolding 售楼中心室内设计

《平行重塑》是位于中国济南的一处售楼中心室内设计项目,面积达500平方米。空间布局开放而整合,使各功能区彼此贯通又互不干扰。石材与木材同金属相结合,营造出新古典主义的氛围,以简约的线条取代繁复的雕饰。浅色调主导整体空间,墙面则塑造为立体几何浮雕。接待台大面积留白,以金属线条勾勒点缀。重复排列的灯具为空间赋予韵律感。

The Recognition

About the A' Design Award 铜奖

Parallel Remolding 售楼中心室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Parallel Remolding 售楼中心室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Parallel Remolding 售楼中心室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Dimensions & Packaging: The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
Tags: Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology: The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge: The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Research: Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration: Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Project Duration: The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow: The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Patents: Copyrights belong to Wei Gao, 2018.
Team Members: Wei Gao
Zhao Hongyu
Lin Tailong
Image Credits: Image #1: Photographer Peng Yan, Reception Hall, 2018.
Image #2: Photographer Peng Yan, Reception Desk, 2018.
Image #3: Photographer Peng Yan, Negotiation Area, 2018.
Image #4: Photographer Peng Yan, Negotiation Area 2, 2018.
Image #5: Photographer Peng Yan, Book Bar, 2018.