Elte Btk Hok 品牌形象识别、网站设计 by Blank Design Studio

Elte Btk Hok 品牌形象识别、网站设计 by Blank Design Studio is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 网站与网页设计 Competition Category.

银网页· 2021

Elte Btk Hok 品牌形象识别、网站设计

by Blank Design Studio

Client: Elte Btk Hok Students Union

A' Design Award 银奖 Winner in 网页 Category

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Elte Btk Hok 品牌形象识别、网站设计

Elte Btk Hok 是为罗兰大学(Eotvos Lorand University)文学院学生会打造的视觉识别系统与网站设计。原有徽标经过重新设计,为焕新的品牌识别与线上形象奠定了全新基础。整个网站共十一个页面,其结构依据用户界面与用户体验标准进行了重新梳理。每个页面顶部均设有导航磁贴,帮助访客在站内便捷穿行。该网站具备完整的响应式特性,可在笔记本电脑、平板电脑与智能手机上流畅运行。

The Recognition

About the A' Design Award 银奖

Elte Btk Hok 品牌形象识别、网站设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Elte Btk Hok 品牌形象识别、网站设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Elte Btk Hok 品牌形象识别、网站设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The primary goal was to create a unique identity design for Eotvos Lorand University, Faculty of Liberal Arts, Students Union representing the Students Unions values as well as redesigning their already existing website both in a structural and a visual way. By redesigning the old vintage looking logo, a new basis was provided for the renewing identity and online appearance. Firstly the design team overwrote the structure of the eleven page website, then created all the needed visual elements for the webdesign.
Dimensions & Packaging: The site is designed to be fully responsive, working well over multiple screen sizes: laptops, smartphones, tablets and other devices.
Tags: Website, Webdesign, Responsive, Ux, Ui, Elte, Elte Btk Hok, Students union, Identity Design,
Production Technology: Adobe Illustrator, Photoshop, After Effects
Design Challenge: One of the biggest design challenges was to create a basic design pattern as a core, then use the created scheme consistently and systematically on every page.
Research: The team needed to determine the direction of design, because the primary task was to redesign their already existing website both in a structural and a visual way. The Blank Design team researched and analyzed the webdesign trends, in addition to this further continuous consultations were needed with the client and several usability tests were conducted to ensure that the final website was easy to use and aesthetically pleasing.
Inspiration: What inspired the design team were minimalistic brands and websites. Randomly generated squared patterns used in the backround. Navigation tiles applied on the top of every page, which help the user navigate easily on the site. The challenge was to overwrite the structure of the 11-page website based on Ui-Ux criteria to make it more user-friendly and easy-to-use.
Project Duration: The project started in July 2018, and the website launched in September 2018 in Budapest (Hungary).
Operation Flow: At the top of each page there are navigation tiles that take the user wherever they want to go on the currently viewed site by clicking on them. Compared to the original Elte Btk Hok website, this is the feature that creates a flow experience in the user.
Team Members: Anna Lengyel
Andras Csizmazia
Mate Varholik