Heytea Lab Shenzhen OCT Harbor 零售空间室内设计 by Uno Chan

Heytea Lab Shenzhen OCT Harbor 零售空间室内设计 by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2020

Heytea Lab Shenzhen OCT Harbor 零售空间室内设计

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award 金奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor 零售空间室内设计

喜茶实验室店（深圳欢乐海岸）是一家茶饮品牌旗舰店的零售空间室内设计。空间面积达1300平方米，被划分为五个主题实验室：一层设有周边实验室、制冰实验室、甜品实验室与插画实验室，二层则设置茶极客实验室。一部几何造型楼梯贯通上下两层，构成室内的视觉核心。灯带与灯膜嵌入吊顶及金属格栅之中，侧墙的泡沫铝板与拉丝缎面金属形成鲜明对比。

The Recognition

About the A' Design Award 金奖

Heytea Lab Shenzhen OCT Harbor 零售空间室内设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Heytea Lab Shenzhen OCT Harbor 零售空间室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Heytea Lab Shenzhen OCT Harbor 零售空间室内设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.