Off Screen Audio 書籍設計 by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 印刷与出版媒体设计 Competition Category.

铁印刷· 2020

Off Screen Audio 書籍設計

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award 铁奖 Winner in 印刷 Category

11,611

Verified Award Winner

Verify Award Status for #96152

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off Screen Audio 書籍設計

《戲外之音》是一本呈現以中國戲曲為靈感的油畫作品的書籍。封面採用激光鏤空工藝，使戲曲的造型直接呈現在書的表面。書名字體由點、線、面構成，形成聲音的符號。書籍尺寸為190毫米×210毫米，採用鎖線裝訂配以假精裝形式。外封與封底使用高密度灰板紙，並以啞光銀燙印工藝加以呈現。該設計旨在表達中國傳統文化的精神內涵。

The Recognition

About the A' Design Award 铁奖

Off Screen Audio 書籍設計是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Off Screen Audio 書籍設計将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Off Screen Audio 書籍設計因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the technology of hollow out can directly reflect the world
of books and drama, highlight the theme of off screen sound, break the limitation of drama, cater to the essence of The Times, and create a specific symbol of off screen sound. Increased the aesthetic and artistic sense of books. The font design of off screen audio is an audio symbol composed of dots, lines and planes.
The work of "Sound Outside the Picture" uses a hollow-out process on the cover design. Through the mutual deposit of the theme of "Sound Outside the Picture" and the appearance of the drama, it can directly reflect the author's drama world, break the limitations of the drama, and cater to the spirit of the times Create a specific symbol with sound outside the painting. Increased the aesthetic and artistic sense of books.
Dimensions & Packaging: DIMENSION: 190mmX210mm
Tags: Peng Xiao Hang、Opera paintings、Book Cover Design、Off-screen sound
Production Technology: Lock wire false hardcover
Outer cover back cover high density gray plate
Hot dumb silver
Activated hollow
Laser void
Design Challenge: The challenge comes from how to express the inner essence of Peng Xiao hang 's works and the Oriental feelings that urge him to work tirelessly.
Research: Through painting creation, Peng Xiao Hang expresses his love for drama, transplanting national freehand brushwork spirit into oil painting creation, and writing his Oriental feelings. Through the simplification of time and space in the process of creation, Peng Xiao hang makes the character unbending on the surface, but emphasizes the inner spirit. The character can be gone with the wind, but the soul is eternal.
Inspiration: Opera elements are one of the important elements and components in Peng Xiao hang's works. His creation breaks through the description of the behavior of dramatic characters and wedge into their soul, breaks through the description of fragmental pictures and shows the eternal quality, and depicts the eternal texture at the core of his creation. The characters in the pictures are more abstract in common and symbolic of the spirit of traditional Chinese culture.
Project Duration: Guangzhou, China, 2019
Operation Flow: "Sound outside the painting" Peng Xiaohang's work is a "Guangdong Freehand Oil Painting Society Nomination Exhibition" co-sponsored by Guangdong Freehand Oil Painting Society, New Southern Art, Guangdong Environmental Protection and Guangdong Fashion Brand Operation Group.
The opera element is one of the important elements and components in Peng Xiaohang's works. For him, drama is the epitome of oriental culture, permeating the vitality of the nation, containing oriental thoughts and humanistic feelings, which also inspired his thinking about life , Prompting him to express his love for drama with painting creation.
His heart is woven with oriental feelings, Chinese style is the appearance of his life, and oil painting is his tool for expressing emotions. Western oil painting is used to express the Chinese national spirit and culture. The rich traditional culture constitutes an inexhaustible art resource for the painter, and transplants the national freehand spirit into oil painting creation.
In recent years, his paintings have gradually reduced the depiction of character shapes, simplified the background, made the characters exist in non-specific spaces, emphasized the non-uniqueness of time, and increased the depth of time, making the symbol of the character not cause Time and space are limited.
In the process of his continuous creation, the painting language and form content are evolving. In this series of painting exhibition works, he let more people know the painter's unique painting language system and style, and how the painter uses painting To express the spiritual culture of the Chinese nation and the symbols of oriental civilization, to give the audience an experience of the dramatic world outside the painting.