From East 橱窗陈列展示 by Uplan Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2020

From East 橱窗陈列展示

by Uplan Design

Client: Uplan Design

A' Design Award 金奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #96997

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Colors

The Design

About From East 橱窗陈列展示

《自东方》是为上海一座商业建筑打造的一组橱窗陈列展示。主展示面与通道两侧展面各自遵循不同的创意构思,沿顾客行进动线依次呈现为包容、本源、升华与集萃四个篇章。主题以龙、凤、鹤等中国古代吉祥图腾诠释中华文化意蕴。设计采用EVA材料进行造型塑形、填充与着色处理。整体陈列面积达四十平方米,运用了浓郁的传统色彩。

The Recognition

About the A' Design Award 金奖

From East 橱窗陈列展示是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计From East 橱窗陈列展示将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。From East 橱窗陈列展示激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Dimensions & Packaging: The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
Tags: Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Production Technology: In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Design Challenge: The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Research: The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiration: In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Project Duration: The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Operation Flow: The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Patents: Copyrights belong to Uplan Design, 2019.
Team Members: Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji
Image Credits: Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.