South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela by Tiao Ouyang

South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2020

South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela

by Tiao Ouyang

Client: Oytt Design

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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The Design

About South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela

Uphawu Lwegatsha Laseningizimu ukuklanywa kwangaphakathi kwesitolo sokudlela esakhiwe ngesitayela sase-Hong Kong esitolo sawo sikhona eChangzhou. Iphrojekthi lena ihlanganisa isilinganiso esiphelele samamitha angu-500 amasikwele. Izinto ezahlukene kanye nemibala ehlukene kuchaza izindawo ezisebenzayo, ngakho ukwehlukaniswa ngokoqobo kunciphisiwe kanti uhlelo lufundwa ngokwehlukaniswa okungabonakali. I-Terrazzo, isigodo, isikhumba kanye nesibuko kudala isakhiwo sendawo esicebile futhi esihlukahlukene. Imigqa ebushelelezi igeleza kuwo wonke amadonga kanye nophahla, kanti ukukhanya okufakwe ngaphakathi kugqamisa imininingwane ecacile. Umphumela uwuhlaka oluzolile futhi olucacile olunesakhiwo esilula kanye nesimo esinengqondo, esesimanje.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. South Branch Sign Ukuklama Kwangaphakathi Kwendawo Yokudlela iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.