Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant by Qing Dong

Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant by Qing Dong is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2020

Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant

by Qing Dong

Client: MET Creative Brand

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant

Imibhalo Yencwadi: I-Yic Barbecue Market iyisakhiwo sangaphakathi sasendaweni yokudlela esibamba isilinganiso samamitha ayisikwele angu-280. Ukuklama kuyahlukana nesitolo esijwayelekile sokosa inyama ngokusebenzisa uphawu lwebhrendi olususelwa kumlingiswa omncane odalwe ngokombono wesilo esifana nodalo lomhlaba wangaphandle esifana nedayinasoro. Emnyango wokungena, isithombe esigqoke isivikelo somoya (oxygen mask) sibingelela abadlulayo futhi sinikeza ubuso besakhiwo umbono olula nocacile. Insimbi engagayeki ebenyezelayo (mirror stainless steel) yakha uphahla oluhlangene kanye nendawo yokudlela edonsa umdla ngendlela edramatikile. Ipayipi lokukhipha intuthu endaweni yokosa lithathe isimo esifana ne-UFO. Izindawo zokuhlala zihlukaniswa ngokushintsha kombala, ukuhlobisa kanye nezimo zefenisha kunokuba kusetshenziswe izindonga.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yic Barbecue Market Isakhiwo Sangaphakathi SeRestaurant iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.