Igolide Umcimbi · 2020
Game Fuel PRO-AM Consumer Experience Ukwakhiwa Komcimbi Obukhoma
by PepsiCo Design and Innovation
- Umklomelo Wegolide we-A' Design Award 2020 in Umcimbi
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Ukwakhiwa Komcimbi Obukhoma
I-Game Fuel PRO-AM kwakuwumcimbi wemidlalo obukhoma owadalelwa uphawu lweziphuzo futhi wasakazwa kubabukeli emakhaya. Lo mcimbi wahlanganisa abadlali bemidlalo abaphrofeshinali nosaziwayo ukuze bethule indlela entsha yokudlala yababili-nababili kanye nokwethula ikani lesiphuzo entsha. Isethi yesitudiyo yayikhanyiswe ngokubomvu nokuluhlaza okwesibhakabhaka, imibala eyisisekelo yomkhiqizo, ukuze kudalwe umphumela omangalisayo nokuhlukanisa amaqembu amabili. Ukubhalwa kwamagama okugqamile kanye nemibala enamandla kwanikeza isikhala incazelo yesimanje yemidlalo. Isethi yaklanywa ukuba ibonakale ngokucacile esikrinini ngesikhathi sokusakazwa.
About the Umklomelo Wegolide we-A' Design Award
Game Fuel PRO-AM Consumer Experience Ukwakhiwa Komcimbi Obukhoma iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Game Fuel PRO-AM Consumer Experience Ukwakhiwa Komcimbi Obukhoma ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Game Fuel PRO-AM Consumer Experience Ukwakhiwa Komcimbi Obukhoma idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
