Akbank Mobile Uhlelo Lokusebenza Leselula ngu-Akbank T.A.S

Umdwebo Akbank Mobile Uhlelo Lokusebenza Leselula ngu-Akbank T.A.S ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Iselula.

IgolideIselula· 2020

Akbank Mobile Uhlelo Lokusebenza Leselula

ngu Akbank T.A.S

Iklayenti: Akbank

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Iselula

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#99903

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Akbank Mobile Uhlelo Lokusebenza Leselula

Idizayini entsha yohlelo lokusebenza lwe-Akbank Mobile inikeza umbono omusha ngokuya ngesimo senhlalo, smart, i-future-proof kanye nesipiliyoni sebhange elinomvuzo. Ngokuklanywa kwendawo okwenziwe komuntu uqobo ekhasini eliyinhloko, abasebenzisi bangabuka imininingwane smart ukuthola impilo yabo yezezimali. Futhi, ngale ndlela entsha yokuqamba, okwenziwayo kwendabuko kwendabuko kukhuluma ulimi lwabasebenzisi ngokubonwa kwezithonjana zokuthintana, ukuhamba okulula nokwenziwa kwemiqondo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Akbank Mobile Uhlelo Lokusebenza Leselula iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Akbank Mobile Uhlelo Lokusebenza Leselula ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Akbank Mobile Uhlelo Lokusebenza Leselula idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Izilinganiso Nokupakisha: iOS, Android
Amathegi: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ubuchwepheshe Bokukhiqiza: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Inselele Yokudweba: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Ucwaningo: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Ugqozi: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Ubude Bephrojekthi: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Ukuhamba Kokusebenza: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Amapathenti: Copyrights belong to Akbank T.A.Ş, 2019.
Amalungu Eqembu: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Amakhredithi Ezithombe: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.