Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.
IgolideOkwenziwe Ngokukhethekile· 2020
Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Umklomelo Wegolide we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum
I-Zacapa Reserva Limitada 2019 iyidizayini yokupakisha ye-edition elinganiselwe ye-rum egugisiwe. Ilebula ensundu enemibhalo ye-gold foil ihambisana kahle nemibala ye-amber negolide yoketshezi. Ibhande le-petate eliwuphawu lwalo mkhiqizo, elilukiwe ngotshani ngemibala ekhethekile yale-edition ngabesifazane bendawo abangamaciko aseGuatemala, lithandela ibhodlela. Idizayini ye-canister ihlanganisa imibala nokuthinteka okugqugquzelwe umumo wezwe laseGuatemala. Ku-canister, ibhande le-petate kanye nebhande eliwuphawu elinamanothi okunambitha kwethulwa ngemibala yegolide.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zacapa Reserva Limitada 2019 Idizayini Yokupakisha I-Rum idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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