Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.
IsilivaOkwenziwe Ngokukhethekile· 2020
Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Umklomelo Wesiliva we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category
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The Design
About Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe
Book Text: I-Ciroc White Grape ingumklamo webhodlela elenziwe ngobuningi obulinganiselwe eladalelwa ukwethulwa kokunambitheka kwesizini yamaholide. Isu lokubukeka lithatha izinkomba emachampeni nasemagilebisini amhlophe. Ibhodlela liqedelwe ngethoni yegolide ethambile eyaklanywa njengombala okhethekile. I-orb yakwa-Ciroc eyaziwayo ihlala phezulu kwebhodlela ngokugolide okucwebezelayo okunensimbi. Isihombiso senkukhu enkunzi esinokukhanya kwegolide sivela ngezansi kwebhodlela. Umphumela wegolide wethoni etholakala kwenye ithoni umnandi futhi ucwebile. Ibhodlela lika-750 ml lihloselwe ukuba yisipho sesizini.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ciroc White Grape Vodka Primary Function: Umklamo Wokupakisha Owenziwe Ngobuningi Obulinganiselwe iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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