Sense of Forest Ivenkile Yamakha Amakha by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.
IsilivaIngaphakathi· 2020
Sense of Forest Ivenkile Yamakha Amakha
Client: Gold Apple
Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category
Verified Award Winner
Verify Award Status for #102413The Design
About Sense of Forest Ivenkile Yamakha Amakha
Isimo sehlathi lasebusika elinamandla amakhulu saba ugqozi lwale projekthi. Ubuningi bemidwebo yokhuni yemvelo kanye ne-granite ifaka isibukeli emfuleni weplastiki nokubukeka okubonakalayo kwezimpawu zemvelo. Uhlobo lwezinto ezisetshenziswayo zezimboni luthanjiswa ngemibala yethusi ebomvu neluhlaza okotshani. Isitolo siyindawo ekhangayo nokuxhumana kubantu abangaphezu kuka-2000 nsuku zonke.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Sense of Forest Ivenkile Yamakha Amakha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Sense of Forest Ivenkile Yamakha Amakha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Sense of Forest Ivenkile Yamakha Amakha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
- Dimensions & Packaging
- The total area is 1238 sq.m.
- Tags
- interior design, retail space, metal, stone, wood, nature
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
- Design Challenge
- The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
- Research
- The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
- Inspiration
- The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
- Project Duration
- The store is located in the business center of Moscow. The project was completed in 2018.
- Operation Flow
- The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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