Town Longquan Tower Liquor Ukupakisha by Jin Tao He

Town Longquan Tower Liquor Ukupakisha by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.

IbhulonziOkwenziwe Ngokukhethekile· 2021

Town Longquan Tower Liquor Ukupakisha

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category

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Colors

The Design

About Town Longquan Tower Liquor Ukupakisha

Umklamo usebenzisa umqondo wombhoshongo ukuze ufeze ubuciko, kukhona iwayini eliyingqayizivele elenziwe ngebhodlela elibekwe phezu kombhoshongo, eShayina akukho "abathathu abangenalo idili" lapho incazelo yabangane abangaphezu kwabathathu, ababili, ukuphuza iwayini ayimuhle. Umuntu ohlezi ezindla phezu kwesivalo sebhodlela kusho ukuthi iwayini aligcini nje ngokukhulula usizi, kodwa libuye lizihlole ngokunambitha iwayini.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Town Longquan Tower Liquor Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Town Longquan Tower Liquor Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Town Longquan Tower Liquor Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO