Adoring Uhlelo Lweselula by Yifei Li is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Iselula Competition Category.

IbhulonziIselula· 2021

Adoring Uhlelo Lweselula

by Yifei Li

Client: Adoring

Umklomelo Webhulonzi we-A' Design Award Winner in Iselula Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adoring Uhlelo Lweselula

I-Adoring iwuhlelo lweselula (mobile application) elakhelwe ukuxhumanisa izinja nabanikazi bazo emhlabeni jikelele. Uhlelo luhlanganisa ukufaniswa kwezinja, ulwazi ngezinja kanye nomphakathi wezinja ndawonye. Izinja zichazwa ngamathegi (tags) endawo, uhlobo, isimilo kanye nemikhuba. Abanikazi bangahlunga la mathegi ukuze bathole abalingani abafanele nozakwabo bezenhlalo zezinja zabo. I-algorithm yezincomo esekelwe emathegini isekela ukufaniswa ngakunye. I-Adoring iphinde ivumele abanikazi ukurekhoda ukukhula kwenja, baxoxe besuka embonweni wesilwane, futhi babelane ngezipiliyoni zobunikazi. Uhlelo lwenzelwe uhlelo lokusebenza i-iOS.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Adoring Uhlelo Lweselula iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Adoring Uhlelo Lweselula ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Adoring Uhlelo Lweselula iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adoring is a dog social network app designed to connect dogs and dog owners around the world, which integrates dog matching, rich dog knowledge and dog community. The key function of the app is to match suitable dog mate through information about location, breed, personality, habits, etc.. Dog owners can also use it to record their dog's growth, find friends for the dog, chat with other dog owners, share dog ownership experiences, and so on.
Dimensions & Packaging: Designed for the iOS System.
Tags: pet, pet dog, application design ,pet social
Production Technology: 1. Design tools:
Design research: situational interview, brainstorming, market research, mind mapping, etc.
Prototype: Adobe XD.
UX and UI design: Photoshop, Sketch and Figma.
2. Design thinking:
Through emotional design and simple interaction, the APP provides a warm pet community for pet dogs and owners.
3. Key technology:
Using the mature "tag based recommendation algorithm", we can find the most suitable breeding object and social partner for pet dog in a large number of tag data.
Design Challenge: The most challenging part was to explore the feasibility of the App as there is little similar product in the market. We have to go through a lot of research and testing to prove the availability of the app. Further, it's also challenging to define dogs feature tags and improve user experience.
Research: In the user research phase, we interviewed several long term dog owners to get their real needs. In the market research phase, we read a large number of pet industry reports and found that most pet applications in the market are about pet trading and community pet sharing, but there is no application specifically for pet breeding and mating, and then we conducted competitive analysis and market research to create differentiated products. In the design phase, prototype design is carried out and several modifications are made according to usability test results. All in all, was to improve the overall user journeys of a pet owners.
Inspiration: There are many dog owners who love dogs, but they don't know how to provide them with breeding programs, healthy bodies and socialization practices. Most dog owners tend to find mating partners for their dogs around themselves, which has a circle effect. The physiological characteristics, breed purity, and whether the dog meets the medical fertility standards have become important conditions to find the ideal mating partner. Most of the pet Apps in the market are about pet trading and pets care, but no Apps focusing on pet socialization practices and pet mating.
Project Duration: The project finished in June 2020 in Zhejiang University.
Operation Flow: Adoring has designed various tags for pet dogs, such as location, breed, personality, habit, etc. Dog owners can define their dogs' tags so that the other users can find their dogs. At the same time, pet owners can screen tags to find suitable mates for their dogs. In addition, it has an innovative chat feature that takes pets as its first point of view, as well as a community with extensive pet knowledge.
Team Members: Yifei Li
Xiao Meng
Ximeng Liu
Yichen Liao
Yi Zhu
Image Credits: Images by Adoring Design Team,2020