MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa ngu-Star

Umdwebo MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa ngu-Star ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina I-Inthafeyi.

IgolideI-Inthafeyi· 2021

MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa

ngu Star

Iklayenti: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-I-Inthafeyi

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Mayelana ne-MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa

I-MG iSmart iyisixhumi sohlelo lwezokwazisa nokuzijabulisa esakhelwe izimoto zomkhiqizo we-MG. Lesi sixhumi sisekela ukwethulwa kwemakethe entsha ngesixazululo esenzelwe ngokukhethekile esakhelwe phezu koxhumano, amaphuzu okuthintana edijithali kanye nabasizi abahlakaniphile. Ucwaningo kanye nezingxoxo zokuqhamuka nemibono neqembu lomkhiqizo kanye namakhasimende ezimakethe okuhlosiwe kuholele ukuhamba komsebenzisi. Kwenziwa ama-prototype emiqondo emithathu yokusebenzisana, kwahlolwa nezindlela eziyisithupha zokubukeka ngaphambi kokuba kukhethwe indlela eyodwa yokugcina yathuthukiswa ngokuningiliziwe. Izimoto ezifakwe i-MG iSmart sezisemigwaqweni e-India nase-Thailand.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. MG iSmart Isixhumi Sohlelo Lwezokwazisa Nokuzijabulisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Izilinganiso Nokupakisha: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Amathegi: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Ubuchwepheshe Bokukhiqiza: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Ugqozi: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Ubude Bephrojekthi: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Amalungu Eqembu: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.