Selfie Konditori Ibha Yezimuncumuncu by Alex Kovachev

Selfie Konditori Ibha Yezimuncumuncu by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

InsimbiIngaphakathi· 2021

Selfie Konditori Ibha Yezimuncumuncu

by Alex Kovachev

Client: Idea International

Umklomelo Wensimbi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Selfie Konditori Ibha Yezimuncumuncu

I-Selfie Konditori iyibha yezimuncumuncu eTromso, eNorway, enendawo eyisisindo esiphelele samamitha ayikwele angu-130. Ukwakheka kwangaphakathi kwaklanywa ukuze kudalwe indawo ekhanyayo nefudumele phakathi nezinsuku nezobusuku ezinde nezimnyama zasenyakatho. I-Marble, ithusi kanye nezibuko ezinombala wegolide kuhlanganiswe nezimo zemvelo kanye nokuluhlaza okuningi, okuyinto idolobha eliyintulayo ngenxa yesimo sezulu esinzima. Izinto ezibonisa isibuko kanye nefenisha yangokwezifiso ecwebezelayo, zibonisa isihloko sokuzibuka nokujabula okuphakanyiswa yigama lendawo. Izici ezinemibala eyahlukene zaklanywa ukuze zihambisane nezivakashi kanye nokwenza ukuthatha izithombe kube lula.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Selfie Konditori Ibha Yezimuncumuncu iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Selfie Konditori Ibha Yezimuncumuncu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Selfie Konditori Ibha Yezimuncumuncu iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio