Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi by Yoske Mitsui

Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi

by Yoske Mitsui

Client: Yoske Mitsui

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi

I-Public Health Beyond Borders luhlelo lomfanekiso wobunikazi olwakhelwe iqembu labafundi nothisha ababhekana nezidingo zezempilo emiphakathini ebambisene nabo. Uphawu lusebenzisa imibala emihlanu. Okuluhlaza namblue kubonisa umbono womhlaba wonke, kanti obomvu, ophuzi nomnyama zibhekisela emsuka we-University of Maryland yesigaba esisungulayo. Isiyingi esiphakathi simele ubunye nokubambisana. Igama lophawu lifaniswa nezinhlobo zamagama eziyinhloko zaseyunivesithi. I-logo ilula, iyakwazi ukukhuliswa noma incishiswe, futhi iyakwazi ukuhlukaniswa izingxenye, futhi isebenza ngombala owodwa nakuzilinganiso eziningi kokushicilelwe nakumithombo yedijithali.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Public Health Beyond Borders Uhlelo Lomfanekiso Wobunikazi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.