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Culture to Technology Identity Iphosta ngu-Lei Wang

Umdwebo Culture to Technology Identity Iphosta ngu-Lei Wang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.


IplatinamuIgrafikhi· 2025

Culture to Technology Identity Iphosta

ngu Lei Wang

Iklayenti: Hefei High Tech Digital Technology Co., LTD.

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Igrafikhi

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Qinisekisa Isimo Somklomelo se-#172335

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Ukuklama

Mayelana ne-Culture to Technology Identity Iphosta

I-Culture to Technology Identity yiphosta eyakhelwe ukuboniswa emabhokisini okukhanya asezitobhini zamabhasi. Engxenyeni engenhla, uphawu lwesiShayina olumele i-Anhui luzungezwe imidwebo yakudala yezakhiwo zase-Huizhou, okukhumbuza umlando namasiko esifunda. Uphawu lolu luya ngokuya luguquka lube isekethe kagesi, luphele ngezimpawu ezine zesiShayina ezimele i-Hefei High Tech. Iphosta ilinganiselwa kumasentimitha angama-60 ngamasentimitha angama-90. Imibala eluhlaza okwesibhakabhaka eguqukayo iphrintwe ngendlela ye-spot color overprinting, kanti imigqa yesekethe imbozwe nge-local UV varnish ukuze ibe nomphumela ophakeme.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Culture to Technology Identity Iphosta iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Culture to Technology Identity Iphosta ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Culture to Technology Identity Iphosta ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Izilinganiso Nokupakisha
60X90cm
Amathegi
Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Ubuchwepheshe Bokukhiqiza
The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Inselele Yokudweba
Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Ucwaningo
In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Ugqozi
The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Ubude Bephrojekthi
The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Ukuhamba Kokusebenza
The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Amapathenti
Hefei High Tech Digital Technology Co., LTD.
Amalungu Eqembu
Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Amakhredithi Ezithombe
Hefei High Tech Digital Technology Co., LTD.

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