Iplatinamu Igrafikhi · 2022
Terra Coffee Roasters Ukwakha Uphawu
- Umklomelo Weplatinamu we-A' Design Award 2022 in Igrafikhi
- CLIENT: Terra Coffee Roasters
- Estimated Number of Design Views: 566,186
- Verification code 0725FF8B7F · Verify this award
Colors
About Terra Coffee Roasters Ukwakha Uphawu
Umklamo welogo egobileyo, osuselwe ephungeni elihambhambayo elisuka endaweni yokukhiqiza lapho izinhlamvu zekhofi zilinywa khona, liveza ngokubukwayo ulwazi lwekhofi lwemvelo oluzinga eliphezulu. Ilebula ngayinye yophawu iqukethe ukuhlanganiswa kwezithombe zasendaweni ezixhumanisa ubuso babakhiqizi nemvelaphi yabo, imvelo yabo, nabathengi, kanye nemidwebo evusa isimo sokunambitha. Lokhu kudlulisela ubuhle obuhlukile kwamakhofi ahlukahlukene akhiqizwa esifundeni ngasinye.
About the Umklomelo Weplatinamu we-A' Design Award
Terra Coffee Roasters Ukwakha Uphawu iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Terra Coffee Roasters Ukwakha Uphawu ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Terra Coffee Roasters Ukwakha Uphawu ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.
Press Kit
- Unique Properties
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Dimensions & Packaging
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Tags
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Production Technology
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Design Challenge
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Research
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Inspiration
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Project Duration
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Operation Flow
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Image Credits
- Photography : Yuma Gamae(Package,PR Tools)
