Iplatinamu Igrafikhi · 2022
Better Bodies Hi Ubunikazi Bomkhiqizo
by Takahiro Eto
- Umklomelo Weplatinamu we-A' Design Award 2022 in Igrafikhi
- CLIENT: Better Bodies Hi
- Estimated Number of Design Views: 2,630,024
- Verification code F836DC5FEF · Verify this award
Colors
About Better Bodies Hi Ubunikazi Bomkhiqizo
I-Better Bodies Hi ingubunikazi bomkhiqizo bestudiyo yokuzivocavoca. Lobu bunikazi busekelwe kuhlobo lwezinhlamvu zamagama oluguquka ngezigaba ezintathu. Njengoba izivakashi zisuka endaweni yokwamukela ziya endaweni yokuzivocavoca, izinhlamvu ezisezimpawini ziya ngokuya ziba wugqinsi futhi zikhule. Isitayela esincane kakhulu sisetshenziswa ngokugcinelwe endaweni yokwamukela ukuze kwakheke umoya wokuthula. Isitayela esigqamile kakhulu sisetshenziswa endaweni yokuzivocavoca ngobude obungaphezu kwemitha eyodwa. Lolu hlobo lwezinhlamvu lusetshenziswa kulogo, kuwebhusayithi, ezimpawini nasezintweni ezinyathelisiwe. Izinhlamvu eziguqukayo zisiza abasebenzisi ukuthi balungiselele umzimba nengqondo ukuzivocavoca isinyathelo ngesinyathelo.
About the Umklomelo Weplatinamu we-A' Design Award
Better Bodies Hi Ubunikazi Bomkhiqizo iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Better Bodies Hi Ubunikazi Bomkhiqizo ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Better Bodies Hi Ubunikazi Bomkhiqizo ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.
Press Kit
- Unique Properties
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- Dimensions & Packaging
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- Production Technology
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- Design Challenge
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- Inspiration
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- Project Duration
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- Operation Flow
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
