Iplatinamu Igrafikhi · 2023
Ancora Ubunikazi Bomkhiqizo
by Keiichiro Yanagi - Harajuku Design Inc.
- Umklomelo Weplatinamu we-A' Design Award 2023 in Igrafikhi
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Ubunikazi Bomkhiqizo
I-Ancora iyisitolo somkhiqizo esithengisa amapeni omthombo kanye nezincwadi zokubhala. Namuhla, ubuchwepheshe bedijithali kanye nolwazi nokuxhumana buthuthuka ngokushesha. Ngakolunye uhlangothi, i-Ancora igxile ekuvuselelweni kokuxhumana phakathi komuntu ne-analog. I-Ancora iphinda icubungule lezi zimiso lapho indlela yabo yokubhala, ukudweba ngokusuka enhliziyweni inikeza injabulo ebuye inikeze ulwazi olukhethekile olufana namapeni omthombo angenziwa ngokwezifiso angahlanganiswa ngezindlela eziningi; kanye nokuxuba uyinki kusetshenziswa i-cocktail shaker.
About the Umklomelo Weplatinamu we-A' Design Award
Ancora Ubunikazi Bomkhiqizo iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ancora Ubunikazi Bomkhiqizo ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Ancora Ubunikazi Bomkhiqizo ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
