Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa ngu-Tiger Pan

Umdwebo Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2023

Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa

ngu Tiger Pan

Iklayenti: Jinmailang Beverage Co., Ltd

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

415,218

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145406

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa

I-Liang Bai Kai yibhodlela lengilazi elenzelwe amanzi okuphuzwa abilisiwe apholisiwe. Leli gama libhekise emanzini abilisiwe asephola, isiphuzo esesineskhathi eside sivamile eChina. Ibhodlela alinalo ilebula. Esikhundleni salokho, umsebenzi wobuciko ovela emdwebeni wesikhathi sobukhosi bakwaSong othi Riverside Scene from Tsingming udwetshwe kabusha wafakwa engilazini ngokushicilela ngokudlulisa ukushisa. Isithombe sihlukaniswe emabhodleleni ayishumi nambili, amele amahora ayishumi nambili endabuko. Indawo yengilazi yengeza ukucwebezela nokuthinteka. Ibhodlela ngalinye linobude obungamamilimitha angu-313 kanye nobubanzi obungamamilimitha angu-76.5.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Liang Bai Kai Ukupakisha Kwamanzi Okuphuzwa ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Izilinganiso Nokupakisha: height 313mm x diameter 76.5mm
Amathegi: water, Chinese water, bottle, package, label-less
Ubuchwepheshe Bokukhiqiza: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Inselele Yokudweba: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Ucwaningo: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Ugqozi: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Ubude Bephrojekthi: The project lasts 5 months, designed in Shenzhen.
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Amalungu Eqembu: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Amakhredithi Ezithombe: Tiger Pan