Iplatinamu Ukupakisha · 2023
Guo Cui Wu Du I-Chinese Baijiu
by Xiongbo Deng
- Umklomelo Weplatinamu we-A' Design Award 2023 in Ukupakisha
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du I-Chinese Baijiu
Lo mkhiqizo womoya omhlophe, obizwa nge-Guocui Wudu, uvela esifundazweni sase-Henan, e-China. Utshwala benziwa ngemithi yesintu emihlanu yaseShayina ecwiliswayo futhi ephiswayo. Emakethe, imikhiqizo encintisanayo kakhulu noma ngaphansi iqukethe ezinye izihlebo ezisele phakathi nenqubo yokuphisa. Ngokuphambene, indawo enkulu yokuthengisa yalo mkhiqizo ukuthi ngezinqubo eziningi, ukuhlanzeka kotshwala kufinyelela esimweni sokungcola, okunikeza abathengi umuzwa onamandla wokuphepha. Ngakho-ke, abaklami banqume "ukuhlanzeka" njengenothi eyinhloko yedizayini yephakheji ukuze kubonakale isici esikhulu kunazo zonke.
About the Umklomelo Weplatinamu we-A' Design Award
Guo Cui Wu Du I-Chinese Baijiu iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Guo Cui Wu Du I-Chinese Baijiu ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Guo Cui Wu Du I-Chinese Baijiu ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
