Nong Li Ukupakisha Kukabhiya ngu-China Resources Snow Breweries

Umdwebo Nong Li Ukupakisha Kukabhiya ngu-China Resources Snow Breweries ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2025

Nong Li Ukupakisha Kukabhiya

ngu China Resources Snow Breweries

Iklayenti: China Resources Snow Breweries

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Nong Li Ukupakisha Kukabhiya

I-Nong Li iwumklamo wokupakisha ubhiya ogqugquzelwe yiSiko lakwaYangshao laseChina yasendulo. Ibhodlela lakhiwe ngokulingisa i-Shuang Er Ni Yu, isitsha sobumba esinamaphethini enhlanzi i-salamander esasisetshenziswa njengesiqukathi sotshwala kulelo siko lakudala. Ubuchwepheshe bobumba obumnyama buhlanganiswe nesimo sengilazi sendabuko, futhi umbala omnyama uvikela ubhiya ekukhanyeni nasezinguqukweni zezinga lokushisa. Amaphethini e-geometric anezela ukukhanga kokubuka futhi anikeza ukubamba okuqinile. Isivalo sikhombisa izinyathelo ezine zesiko lasendulo laseChina lokuphakamisa inkomishi: ukunambitha, ukunikela, ukuphendula nokubuyisela.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Nong Li Ukupakisha Kukabhiya iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nong Li Ukupakisha Kukabhiya ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Nong Li Ukupakisha Kukabhiya ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Izilinganiso Nokupakisha: product dimensions, 355 mm x 355 mm x 120 mm
Amathegi: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Ubuchwepheshe Bokukhiqiza: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Inselele Yokudweba: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Ucwaningo: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Ugqozi: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Ubude Bephrojekthi: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Ukuhamba Kokusebenza: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Amalungu Eqembu: Qiguang Li, Celine Zhou, Yan Yang