Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo ngu-Dennis Furniss

Umdwebo Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo ngu-Dennis Furniss ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2021

Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo

ngu Dennis Furniss

Iklayenti: Pepsi

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

819,500

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#123073

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo

I-Pepsi NFL Limited Edition iwuchungechunge lwamathini eziphuzo olwenzelwe imakethe yaseMexico. Amathini amane ahlonipha amaqembu amane e-American football: iDallas Cowboys, iPittsburgh Steelers, iLas Vegas Raiders kanye neNew England Patriots. Ithini ngalinye lisebenzisa amabala aqondene neqembu lalo. Isitayela sokudweba esinamandla sikhombisa abadlali abanezilinganiso ezandisiwe ukuze kuvezwe ubunzima bomzimba balo mdlalo. Amathini enziwe nge-aluminium futhi aphrintwe ngokuphrintwa kwe-offset okusezingeni eliphezulu. Lolu chungechunge lwaluxhunywe nomkhankaso wedijithali futhi lwadayiswa ezitolo naku-inthanethi.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Pepsi NFL Limited Edition Ukupakishwa Kwamathini Eziphuzo ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Izilinganiso Nokupakisha: 110 mm x 50 mm x 110 mm / 18.5 lbs
Amathegi: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Ubuchwepheshe Bokukhiqiza: High definition Offset printing on aluminum cans
Inselele Yokudweba: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Ucwaningo: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Ugqozi: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Ubude Bephrojekthi: 3 Months (Nov 20- Feb 21) Mexico
Ukuhamba Kokusebenza: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Amapathenti: Pepsico Design Center Latam
Amalungu Eqembu: PepsiCo Design Latin America
Amakhredithi Ezithombe: Pepsico Design Center Latam