Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo by Mutian Yu

Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ubuciko Bokupheka Competition Category.

InsimbiUbuciko Bokupheka· 2022

Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo

by Mutian Yu

Client: Savannah College of Art and Design

Umklomelo Wensimbi we-A' Design Award Winner in Ubuciko Bokupheka Category

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Colors

The Design

About Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo

Ibhokisi Lengcebo Yeshokolethi liwumxube weshokolethi ophakwe ngesimo sebhokisi lengcebo. Iphakethe liqukethe izinhlobo ezinhlanu ezahlukene zeshokolethi, kanye nezinhlamvu, ama-cranberries omisiwe, amakhukhi, ubhontshisi wejeli kanye nomswakama odumayo. Ishokolethi ngayinye nayo yenziwe ibe nesimo sebhokisi lengcebo elincane, ngakho ukuvula elilodwa kuveza okugcwalisiwe okuhlukile. Ibhokisi lilinganiselwa ku-331.5 ngo-71.5 ngo-58 amamilimitha futhi likhiqizwa ngenqubo ephakeme yebhokisi lesipho ehlanganisa ukwenziwa kwepuleti, ukuphrinta ephepheni lokuphakela, ukulungiswa kobuso kanye nokunamathiselwa. Inhloso ukugubha imizuzwana emincane yenjabulo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Treasure Box Chocolate Ipakethe Yeshokolethi Yebhokisi Lengcebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.