Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo by Youngchan Lee and Hyeongji Kim

Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Iselula Competition Category.

InsimbiIselula· 2022

Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo

by Youngchan Lee and Hyeongji Kim

Client: Weclip

Umklomelo Wensimbi we-A' Design Award Winner in Iselula Category

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The Design

About Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo

Weclip iyi-app yeselula eklanywe ukuze kutshalwe izimali kokuqukethwe kwevidiyo ngama-token angashintshaniswa (non-fungible tokens). Le nkundla inikeza okuqukethwe kwevidiyo isimo sempahla yedijithali, ukuze umsebenzi ngamunye ukwazi ukuba nomnikazi, uthengiswe futhi usetshenziswe njengokutshalwa kwezimali. Abadidiyeli balayisha amavidiyo futhi bathole ukutshalwa kwezimali ngokuphindiselayo, kanti ababukeli bangathenga ama-token okuqukethwe futhi bazuze inzuzo ngokuwathengisa kabusha. Ubuchwepheshe bama-token angashintshaniswa buqopha ubunikazi futhi bunciphisa ukungacaci ngokuqhathwa kwemibhalo yedijithali. UWeclip uhlose ukuveza ukubaluleka kokuqukethwe ngokwakho, ngaphandle kwemali engenayo yokukhangisa nokuxhaswa.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Weclip Uhlelo Lokutshalwa Kwezimali Kwividiyo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee