Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo by Fong Lok Kee Rocky

Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ifilimu Competition Category.

InsimbiIfilimu· 2022

Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo

by Fong Lok Kee Rocky

Client: Pandora band

Umklomelo Wensimbi we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo

Umbhalo Wencwadi: Temptress Moon iyividiyo yomculo ehlelwe ngendlela ye-animation eyenzelwe ingoma emayelana nendlela abantu abasabela ngayo ngezikhathi ezinzima. Ividiyo ikhombisa umhlaba osenkinga, lapho abantu abanezimo ezahlukene bexhumana khona, badanse futhi bathole amandla ndawonye. Izimo eziluhlaza nezinesibindi zichaza isikhathi esinzima, kuyilapho imibala eqinile nekhanyayo ithwala amandla amahle. I-animation yenziwe kusetshenziswa i-Adobe After Effects ne-Photoshop. Kusetshenziswe izingqimba ezintathu-ezisindwa (three-dimensional layers) kanye ne-plugin ukudala umuzwa wesikhala. Ividiyo isebenza ngamaframu angu-25 ngomzuzwana ngefomethi ye-1920 nge-1080. Inhloso ukuphakamisa ababukeli nokusekela ukulingana ekuphileni.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Temptress Moon Umsebenzi Oyinhloko: Ividiyo Yomculo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora