Stadium SC Freiburg I-Wayfinding System by Thomas Geissert

Stadium SC Freiburg I-Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Stadium SC Freiburg I-Wayfinding System

by Thomas Geissert

Client: Teamgeissert

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Stadium SC Freiburg I-Wayfinding System

Umgomo bekuwukudala uhlelo olunobunikazi balo kanye nokuqala okudlulela ngale. Isakhiwo senkundla entsha ye-SC Freiburg siqukethe ifomu eliyisisekelo le-orthogonal kanye nophahla lwe-orthogonal. Umgomo oqondisayo womklamo wezakhiwo, ukwakha isakhiwo esakha ubunikazi, kufanele usekelwe. Ngakho-ke uhlelo olusha lokuthola indlela kanye nokuqondisisa luziveza ngolimi olucacile lwesakhiwo. Yamukela futhi yazise izivakashi nabalandeli asebevele besendaweni engaphandle (indawo yokupaka, i-busstop, i-tram), ibaholela ekungeneni nasenkundleni yezemidlalo nge-promenade eya ezihlalweni.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Stadium SC Freiburg I-Wayfinding System iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Stadium SC Freiburg I-Wayfinding System ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Stadium SC Freiburg I-Wayfinding System iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT