Spot On Ukufakwa Kokukhanya Okusebenzisanayo ngu-Responsive Spaces and Michael Holzer

Umdwebo Spot On Ukufakwa Kokukhanya Okusebenzisanayo ngu-Responsive Spaces and Michael Holzer ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukufakwa.

IgolideUkufakwa· 2023

Spot On Ukufakwa Kokukhanya Okusebenzisanayo

ngu Responsive Spaces and Michael Holzer

Iklayenti: Creative Region / City of Linz

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukufakwa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144465

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Spot On Ukufakwa Kokukhanya Okusebenzisanayo

Amawindi ezitolo angenalutho ayabhora. Ikakhulukazi ngenxa yobhubhane lwe-Covid-19 amafasitela ezitolo angenalutho aba yindaba ephuthumayo yedolobha laseLinz. Kodwa ikakhulukazi, ezindaweni ezinhle kulo lonke idolobha lezo, lezo zikhala nazo ziyizindawo zokwethula ezingasetshenzisiwe ezingase zisetshenziswe kahle okwamanje. Ngakho-ke lokhu kufakwa kwewindi lesitolo okuyingqayizivele kanye nomqondo we-"Spot On" ngemuva kwayo kwathuthukiswa. Ukufakwa kokukhanya okusebenzisanayo kushintsha amawindi angenalutho abe yizingcezu zobuciko ezihehayo nezingavamile, kuyilapho futhi kunikeza amabhizinisi endawo isigaba sesikhashana esibalulekile. Thina. Uthando. Linz.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Spot On Ukufakwa Kokukhanya Okusebenzisanayo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Spot On Ukufakwa Kokukhanya Okusebenzisanayo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Spot On Ukufakwa Kokukhanya Okusebenzisanayo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Izilinganiso Nokupakisha: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Amathegi: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Ubuchwepheshe Bokukhiqiza: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Inselele Yokudweba: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Ucwaningo: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Ugqozi: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Ubude Bephrojekthi: Since August 2021 in Linz
Ukuhamba Kokusebenza: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Amalungu Eqembu: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Amakhredithi Ezithombe: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus