Digital Human Inkundla Yokusakaza Bukhoma by Baidu Online Network Technology Beijing

Digital Human Inkundla Yokusakaza Bukhoma by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Iselula Competition Category.

IsilivaIselula· 2023

Digital Human Inkundla Yokusakaza Bukhoma

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Umklomelo Wesiliva we-A' Design Award Winner in Iselula Category

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Colors

The Design

About Digital Human Inkundla Yokusakaza Bukhoma

I-Digital Human iyinkundla yokusakaza bukhoma eyakhelwe phezu kobuchwepheshe be-artificial intelligence. Le nkundla isekela ukukhiqizwa kwabantu bedijithali, ukwakhiwa kwegumbi lokusakaza bukhoma kanye nokuxhumana phakathi komuntu nekhompyutha. Abethuli be-AI basakaza ngokungaphezi amahora angamashumi amabili nane ngosuku, okususa isidingo sabasebenzi abakhona endaweni kanye nama-studio angokoqobo. Isithombe somethuli ngamunye singenziwa ngokwezifiso ukuze sihambisane nobunjalo bomkhiqizo (brand identity). Izindawo ezibonakalayo ezihlukahlukene zehlisa izindleko zokwakha futhi zethula izici zomkhiqizo kanye nemiqondo yomkhiqizo. Inhloso ukwehlisa izindleko kanye nobunzima bokusakaza bukhoma.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Digital Human Inkundla Yokusakaza Bukhoma iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Digital Human Inkundla Yokusakaza Bukhoma ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Digital Human Inkundla Yokusakaza Bukhoma iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.