Red Wave Ukungena by Maiko Mochizuki and Rei Nishitani

Red Wave Ukungena by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Umbukiso Wokuhweba Competition Category.

IgolideUmbukiso Wokuhweba· 2023

Red Wave Ukungena

by Maiko Mochizuki and Rei Nishitani

Client: Murayama Inc

Umklomelo Wegolide we-A' Design Award Winner in Umbukiso Wokuhweba Category

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Colors

The Design

About Red Wave Ukungena

I-Red Wave ifakwe njengendawo yokungena ye-International Graphic Arts Show 2022. Isho okubomvu okucebile okwenziwe kwaba nokwenzeka ngobuchwepheshe kanye nokunyakaza kwenhliziyo okunyakaziswa yikho. Umbala obomvu onamandla kanye nefomu eliwuketshezi lalifanekisela umbukiso oshisekayo onezingxoxo zebhizinisi ezisebenzayo, ungasabi izimo ezimile ezibangelwa i-Covid. I-Red Wave iphinde yasetshenziswa njengomqondo wokuklama wendawo yombukiso ekhethekile, izimpawu zokuqondisa, okuqukethwe ku-inthanethi, njll. ngaphakathi kwendawo, okwenza kube nomuzwa wobunye ukunciphisa izivakashi' ukucindezeleka kokuhambahamba.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Red Wave Ukungena iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Red Wave Ukungena ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Red Wave Ukungena idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions & Packaging: Width 27700mm x Depth 8440mm x Height 4000mm
Tags: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Production Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Design Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Project Duration: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Operation Flow: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Team Members: Maiko Mochizuki
Rei Nishitani
Image Credits: Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.