Odea Uhlelo Lokusebenza Lwezezimali Oluphelele by Odeabank A.S

Odea Uhlelo Lokusebenza Lwezezimali Oluphelele by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Iselula Competition Category.

IbhulonziIselula· 2023

Odea Uhlelo Lokusebenza Lwezezimali Oluphelele

by Odeabank A.S

Client: Odea Bank A.S

Umklomelo Webhulonzi we-A' Design Award Winner in Iselula Category

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The Design

About Odea Uhlelo Lokusebenza Lwezezimali Oluphelele

I-Odea iyi-super-app ezosebenza njengethuluzi lezezimali eliphelele lamakhasimende e-Odeabank. Kuyisixazululo esiphelele sokutshala imali emakethe yaseTurkey. Umbono wenkampani wukuba "i-phygital" ibhange laseTurkey. Idizayini ye-Odea ivumela amakhasimende ukuthi abone yonke imikhiqizo yezezimali kanye nebhalansi shazi, enikeza umsebenzisi umuzwa wokucaca kanye nokufinyelela kalula kulwazi oludingekayo. I-Odea inikeza indlela eqondile emikhiqizweni yezezimali esekela ukukhula kwebhizinisi futhi ikhuthaze ukwamukelwa kwesiteshi sedijithali.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Odea Uhlelo Lokusebenza Lwezezimali Oluphelele iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Odea Uhlelo Lokusebenza Lwezezimali Oluphelele ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Odea Uhlelo Lokusebenza Lwezezimali Oluphelele iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensions & Packaging: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tags: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Production Technology: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Design Challenge: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Research: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiration: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Project Duration: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operation Flow: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patents: Copyrights belong to Odeabank A.S, 2023
Team Members: Odeabank CX Design Team
Image Credits: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023