Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ubuciko Bokupheka Competition Category.
IbhulonziUbuciko Bokupheka· 2024
Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa
Client: Netease Yanxuan Trading Co. Ltd
Umklomelo Webhulonzi we-A' Design Award Winner in Ubuciko Bokupheka Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa
Abathengi abasha bavame ukuphuza iziphuzo ezinezinga eliphansi lamandla okuphuzisa ukuze bathole ukuphuzisa okuncane okuholela ekuphumuleni, kujabuleni nokwabelana nabanye. Ukubasiza bathole kangcono izikhathi zabo ngesikhathi bevula iziphuzo ze-imoment, iphuzu elibalulekile lokuthengisa le-imoment ukuzinikela kwayo ekwethuleni izikhathi ezimangalisayo, ezinhle, nezingakhohlakali kuchungechunge lwezinga eliphansi ngomklamo uma kuqhathaniswa nemikhiqizo eminingi efanayo emakethe. Ngokuhlanganisa ukudakwa ngokubona nangomzimba, umkhiqizo unikeza ukuhlangabezana okugxilile kokudakwa okuncane.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Imoment Uhlu Lwewayini Enezinga Eliphansi Lamandla Okuphuzisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
