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Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe by Theodosis Georgiadis

Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe by Theodosis Georgiadis is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukuthwebula Izithombe Competition Category.


IbhulonziUkuthwebula Izithombe· 2024

Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe

by Theodosis Georgiadis

Umklomelo Webhulonzi we-A' Design Award Winner in Ukuthwebula Izithombe Category

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Colors

The Design

About Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe

Bread Art uchungechunge lwezithombe zokudla olwenzelwe uhlelo lomagazini oshicilelwe. Lolu chungechunge lwethula izinhlobo ezahlukene zesinkwa njengezinto zobuciko. Iphepha elinemibala kanye nezinto ezimbalwa ezisetshenziswayo zakha isizinda esinombala owodwa kuzo zonke izithombe. Ukukhanya okuthambile okuvela ngasohlangothini okuvela ku-strobe yesitudiyo kanye ne-softbox kudala amathunzi kanye nokukhanyayo okuthambile. Lokhu kukhanya kuveza isakhiwo kanye nekhwalithi yokuthintwa kwesinkwa ngasinye. Ukunaka okucophelelayo kwemininingwane kudlulisela ubufudumali kanye nobuciko bomsebenzi. Izithombe zokugcina zalungiselelwa ukushicilelwa ngosayizi ongama-210 ngama-297 amamilimitha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Bread Art Ukuthwebula Izithombe Zomagazini Ezihlelwe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project focused on the creative exploration of breads as artistic subjects. Using colored paper and minimal props, the endeavor aimed to capture the essence and texture of various types of bread. Soft side lighting was carefully selected to cast gentle shadows and highlights, enhancing the visual appeal and tactile qualities of the materials. Through meticulous attention to detail, the project sought to evoke a sense of texture, warmth, and craftsmanship associated with the art of food photography.
Dimensions & Packaging
size 210mm x 297mm
magazine editorial print
Tags
food photography, food styling, studio, bread, monochromatic
Production Technology
studio photo session, with the use of strobes and softbox.
Design Challenge
The difficulty was quite significant, both regarding the subject itself and the baking process, which is quite demanding and requires extensive experience and technical knowledge. Our second major challenge was to successfully combine the warm shapes of the bread with the minimalist curves of the cardboard. The cardboard also had to create harmonious curves that often resulted in "spatial movements."
Research
We conducted research on the various types of bread available to determine the most suitable for the specific project. We experimented with different textures for backgrounds, such as wood, marble, and fabric, ultimately settling on a monochromatic environment.
Inspiration
The project was inspired by the warmth of bread, the shapes, textures, the smell, and the whole feeling of the subject. I visualized freshly baked bread just out of the oven, and this helped me choose the color palette for the shots.
Project Duration
The shooting commenced on February 9th, 2024, in Thessaloniki Greece and continued for two consecutive days. The final images were delivered on February 25th, 2024.
Operation Flow
does not exist
Patents
image #1: studioT theodosis georgiadis, bread food art, 2024.
image #2: studioT theodosis georgiadis, bread food art, 2024.
image #3: studioT theodosis georgiadis, bread food art, 2024.
image #4: studioT theodosis georgiadis, bread food art, 2024.
image #5: studioT theodosis georgiadis, bread food art, 2024.
Copyrights belong to theodosis georgiadis, 2024
Team Members
theodosis georgiadis : photographer
stavroula foutsa : stylist
evi giouleka : retouching
Image Credits
theodosis georgiadis

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