Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream by Lance Francisco

Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2024

Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream

by Lance Francisco

Client: Lance Francisco

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream

Umbhalo Wencwadi: I-Kurimu iwuklamo lwepakheji ye-ice cream esezingeni eliphezulu ethengiswa emabhokisini angu-pint. Uklamo luveza ubulula bwesitayela sesiJapane, ngomdwebo olula ngokuncike encazelweni yasesimo (flavor) ngasinye. Iphepha-bhodi eliqinile lakhethwa ngenxa yamandla alo, futhi imidwebo yakhiwa kusetshenziswa isoftware yedijithali. Ukushicilela kwe-offset kwasetshenziswa ukuze imibala ihlale ifana, futhi izibonelo (prototypes) zahlolwa ukuqinisekisa ukusebenza kwazo. Ukuhlelwa okucophelela kugcina ukunakekelwa kugxile kumkhiqizo, kuyilapho kusethulwa nolwazi oludingekayo. Umphumela usekela isimo sobungcweti bomkhiqizo (artisanal) wohlobo lwaleli banga.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Kurimu Ice Cream Umsebenzi Oyisisekelo: Ipakheji Yesi-Ice Cream iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.