MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto ngu-Star and Saic Oimt

Umdwebo MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto ngu-Star and Saic Oimt ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina I-Inthafeyi.

IgolideI-Inthafeyi· 2024

MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto

ngu Star and Saic Oimt

Iklayenti: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-I-Inthafeyi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159578

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto

I-MG Next Generation iwuhlelo lokusebenza olungumngane wabanikazi bezimoto, olwakhelwe amaselula namawashi ahlakaniphile. Lolu hlelo lokusebenza luhlanganisa izinhlelo zokusebenza zezifunda ezahlukene zibe umkhiqizo owodwa womhlaba wonke. Izici zingalungiswa ngokwendawo nangohlobo lwemoto, ngakho umnikazi ngamunye uthola amathuluzi ahlelelwe yena. Imodeli yemoto enezinhlangothi ezintathu iboniswa ngaphakathi kwegaraji elingokoqobo, futhi amawijethi angunxantandathu alandela ubunikazi bomkhiqizo. Imodi yesivakashi ivumela abantu abangenayo imoto ukuthi bahlole izici ezinkulu ngaphambi kokuthatha isinqumo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. MG Next Generation Uhlelo Lokusebenza Olungumngane Wemoto idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Amathegi: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Ubuchwepheshe Bokukhiqiza: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Inselele Yokudweba: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Ucwaningo: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ugqozi: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Ubude Bephrojekthi: up to 6 month, China
Ukuhamba Kokusebenza: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Amalungu Eqembu: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Amakhredithi Ezithombe: Star