Tri Ithoyizi Lokwakha by Lili Gendelman is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ithoyizi Competition Category.

IsilivaIthoyizi· 2025

Tri Ithoyizi Lokwakha

by Lili Gendelman

Client: Tri, play without boundaries!

Umklomelo Wesiliva we-A' Design Award Winner in Ithoyizi Category

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Verified Award Winner

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The Design

About Tri Ithoyizi Lokwakha

I-Tri yithoyizi lokwakha yokhuni enikeza ithuba lokudala izimo ezingenamkhawulo. Ihlanganisa isiko lamathoyizi okhuni nedizayini yesimanje. Ubuciko bobukhali obudala buhlangana nezinto ezisimeme, ubuchwepheshe namasu anamuhla. Kuyinto yokudlala ebumba ubuciko, eyenzelwe ukujabulisa, futhi iyinto yedizayini edalelwe ukugqugquzela abathandi bezobuciko. I-Tri igqugquzela umcabango, amakhono omzimba, ukwenza izinqumo nokuqapha. Ihlola ijometri, ibhalansi kanye nokuhleleka kwendawo. Icezu ngalinye liqedwa ngesandla ngamafutha emvelo angenabungozi, okunikeza umphumela obutshelezi ogqamisa ukuvela kwemvelo kokhuni.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Tri Ithoyizi Lokwakha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tri Ithoyizi Lokwakha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tri Ithoyizi Lokwakha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tri is a wooden construction game, which differs from typical block games, as it responds to different geometries, achieving countless abstract structures.
Tri is not just a game, it is also a design object, which encourages its users to feel like artists by creating their own decorative figures.
Tri was made with sustainability in mind. From its pieces to its packaging, designed by curving and engraving the wood with the necessary information, as well as a QR code so printing the instructions is not necessary.
Dimensions & Packaging: Weight: 0,9 kilograms
Dimensions: 260 lenght, 100 height, 110 width millimeters.
Recommended age: More than 3 years old.
Tags: Toy design, construction toy, wooden toy, sustainable toy, educational game, artistic play, concentration, open-ended toy, sustainable design, wooden design, sustainable gift.
Production Technology: Pieces Core Material: Plywood;
Pieces Production technology: CNC Laser Cut;
Pieces Termination Material: Non-toxic natural oils and waxes;
Termination Material Production Methodology: Sanded and painted by hand.
Packaging Core Material: Plywood;
Packaging Production technology: CNC Laser Cut and Engraving. Using Kerf Cut technique, to achieve the curvature of the wood without compromising its strength and durability.
Packaging Termination Material: Non-toxic natural oils and waxes;
Termination Material Production Methodology: Sanded, painted and assembled by hand.
Design Challenge: Creative challenges involve multiple aspects. The creation of an environmentally friendly product. The materiality needs to respond to this premise, in addition to react correctly to the mechanical demands of the game, depending on the players, their skills and strength. As well, discovering the perfect relationship between the thickness of the available wood, and the size of the pieces. Extensive research was executed in the packaging design, followed by numerous Kerfing method tests, cutting various patterns, to achieve the necessary wood's bending point, avoiding its breakage.
Research: Qualitative - Experimental
Is Tri an entertaining game? Develops concentration and other skills? Is it possible to get people away from plastic and screens, returning to the tradition of wooden games with innovative design and technology?
Participatory - Experimental Design
Observation - Tests.
Focus group - Materials test
Target audience -
Tri has no rules. Through free play, the dynamic construction lets the player decide how the construction will be executed. Developing a creative identity expression through playing.
Tri, a sustainable game that promotes moving away from screens and plastic.
Inspiration: Inspiration comes from a glance to the past. Reviving tradition with innovative design and technology, returning to sustainable wooden toys, with assembling pieces and a distinct geometric logic.
Also inspired in wood, promoting the use of eco-friendly materials, made to last.
An educational game of concentration and creativity that encourages people of all ages to build unconventional shapes, in a new open-ended way of playing, stimulating artistic development and most importantly, having fun.
Project Duration: The idea of Tri began several years ago, but it became reality in February 2022, when the first Tri prototype was made, a sustainable product, including its packaging. Commercialization in Chile began in May 2022.
In September 2022 it was one of the 4 brands selected to represent Chile at the Autumnfair, Birmingham, UK. Where it also participated in the Power of One sustainable products exhibition.
In October 2022, it began to be sold in Barcelona, from where it is marketed to the rest of Europe.
Operation Flow: Tri challenges players to have fun, think and create with an easy connection of wooden pieces. Decision making regarding position and color, and reinforce understanding of three-dimensional space, geometry, and balance.
With Tri the users can achieve endless configurations, just like imagination. While the pieces have specific connection points [three per piece], they can be joined in any position, allowing players to disregard the one and only rule of the game and give place to free play.
Patents: Patents:
INAPI. N° 1504492. Empresa De Diseño Y Desarrollo Inmobiliario CNC Objects Spa. 2022. Chile.
OMPI. N° 1736866. Empresa De Diseño Y Desarrollo Inmobiliario CNC Objects Spa. 2023. Europe and Japan.
Copyright belong to Tri Juega Sin Límites, 2022.
Trademarks belongs to Tri®, 2022. All Rights Reserved.
Team Members: Lilian Gendelman (CEO, Design Director)
Amanda Boetsch (Product Design, Material Investigation)
Lucas Kaufman (Product Design, Content Creation)
Image Credits: Image #1: Photographer Aryeh Kornfeld, Tri 60, 2025.
Image #2: Photographer Aryeh Kornfeld, Connecting, 2025.
Image #3: Photographer Aryeh Kornfeld, Art lovers, 2025.
Image #4: Photographer Aryeh Kornfeld, Tri playing, 2025.
Image #5: Photographer Aryeh Kornfeld, Tri design object, 2025.
Video Credits: Photographer Aryeh Kornfeld / Production Meids SpA, Tri presentation, 2025.
Copyrights belong to Tri®, 2022. All Rights Reserved.