Umdwebo Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2024
Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo
ngu PepsiCo Design and Innovation
Iklayenti: PepsiCo
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#159644Ukuklama
Mayelana ne-Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo
Umbhalo Wencwadi: I-Pepsi x Spotify wumklamo wesitini sesiphuzo esinomkhiqizo olinganiselwe owenzelwe izethameli zaseGibhithe. Umsebenzi wobuciko uhlanganisa ubunjalo obubonakalayo be-Pepsi ne-Spotify ngokulinganayo. Umbala oqinile we-Pepsi oluhlaza okwesibhakabhaka uxutshwe nombala oluhlaza okotshani ohlanganyelwe yi-Spotify kanye nomkhakha we-rap eGibhithe. Isizinda sisebenzisa amaphethini e-glitch kanye nezingqimba zephepha eliqoshiwe elinemigqa yezingoma ebhalwe ngesandla. Ikhodi ye-QR ephrintwe esitini ivumela abantu ukuthi balalele ingoma ye-Pepsi eyenzelwe umkhankaso wokubuyisela imali. Ikhithi labaqhamuki nomthelela nayo yakhiqizwa kanye nesitini.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pepsi X Spotify Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Ugqozi
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
Okuxhasiwe
Hlola Ngaphesheya Kwe-Designers.org
Thola imikhiqizo, izinsizakalo namathuba avela kubaphathi bethu bezikhangiso.
Okuningi Okungahlolwa
Okuklanyelwe Okuhlobene
Hlola okuningi okuklanywe okuwine umklomelo okuvela esigabeni esifanayo, okukhethwe ngokufaneleka.
