Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu by Eric Wu

Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu by Eric Wu is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Isofthiwe Competition Category.

InsimbiIsofthiwe· 2025

Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu

by Eric Wu

Client: Seek AI

Umklomelo Wensimbi we-A' Design Award Winner in Isofthiwe Category

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The Design

About Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu

Seek AI iyi-web application evumela abasebenzisi bebhizinisi ukuba babuze imibuzo mayelana nedatha yabo ngolimi olujwayelekile. I-Seek AI iguqula imibuzo yolimi lwemvelo ibe yikhodi ye-SQL isebenzisa amamodeli olimi amakhulu kanye nohlaka lwe-agent olwenziwe ngokwezifiso. Le pulatifomu ixhumana nezindawo zokugcina idatha ezinjenge-Snowflake, i-BigQuery ne-Redshift. Isixhumi sokuxoxa (chat interface) sihlanganiswe ne-SQL editor enokukwazi ukwandiswa, ukuze umbuzo ngamunye ubuyekezwe futhi uphuculwe. Iphaneli yomsizi isekela umsebenzi ngaphakathi kwe-editor. Abasebenzisi bangase futhi bakhe imifanekiso ebonakalayo (visualizations) futhi babelane ngemibono nabasebenzisana nabo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Seek AI Umsebenzi Oyinhloko Wedatha Yezokuhlaziya Yewebhu iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu