Serasa Digital I-App Yeselula ngu-Rodolpho Henrique

Umdwebo Serasa Digital I-App Yeselula ngu-Rodolpho Henrique ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Iselula.

InsimbiIselula· 2025

Serasa Digital I-App Yeselula

ngu Rodolpho Henrique

Iklayenti: Serasa

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Iselula

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169575

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Serasa Digital I-App Yeselula

I-Serasa yi-ejensi yokubika izikweletu eqoqa futhi ihlanganise idatha yamanqamu esikweletu yabantu abangaphezu kwesigidi esiyisigidi. Leli phrojekthi lalihlose ukuvuselela inkundla ye-B2B ekhona ngokugxila kakhulu ezidingweni zabasebenzisi. Ngokombono womkhiqizo, inhloso kwabe kuwukunciphisa imibuzo yosizo lwamakhasimende kuyilapho kuthuthukiswa izinga lokuguqula. Inselelo enkulu kwabe kuwukucabanga kabusha inkundla ye-B2B ngombono ogxile kumsebenzisi embonini lapho ukwethemba ezinsizakalweni zesikweletu kungakaqinisekiswa kabanzi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Serasa Digital I-App Yeselula iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Serasa Digital I-App Yeselula ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Serasa Digital I-App Yeselula iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Izilinganiso Nokupakisha: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Amathegi: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ubuchwepheshe Bokukhiqiza: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Inselele Yokudweba: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Ucwaningo: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Ugqozi: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Ubude Bephrojekthi: The projects started in January 2023 and finished in December 2023
Ukuhamba Kokusebenza: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Amalungu Eqembu: Rodolpho Henrique
Amakhredithi Ezithombe: Rodolpho Henrique