Monumental Hello Advertising ngu-Centrick Marketing Solutions LLP

Umdwebo Monumental Hello Advertising ngu-Centrick Marketing Solutions LLP ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IgolideUkukhangisa· 2025

Monumental Hello Advertising

ngu Centrick Marketing Solutions LLP

Iklayenti: Centrick Marketing Solutions LLP

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukukhangisa

170,003

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169746

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Ukuklama

Mayelana ne-Monumental Hello Advertising

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Monumental Hello Advertising iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Monumental Hello Advertising ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Monumental Hello Advertising idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
Izilinganiso Nokupakisha: A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
Amathegi: Design, Advertising, Typo, Illustration.
Inselele Yokudweba: Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
Ugqozi: India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
Ubude Bephrojekthi: The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
Amalungu Eqembu: Roy Menezes,
Malavika Shah,
Yash Chauhan,
Niel Thakkar,
Arunima Bhatnagar,
Shalmali Lugade,
Siddharth Pandit