Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela ngu-Taobao Design

Umdwebo Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela ngu-Taobao Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IgolideUkukhangisa· 2025

Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela

ngu Taobao Design

Iklayenti: Taobao Design

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukukhangisa

159,291

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#171886

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela

I-Seaside Home For Music Fans iyiphrojekthi yokumaketha esekelwe esimweni eyakhelwe umkhosi womculo nobuciko obanjelwe e-Aranya. Ikhiyubhu eyisibonakaliso somkhiqizo yaguqulwa yaba isibani sokusesha, ihlanganiswe nemibala yogu yokushintshashintsha kanye nezimo zamagagasi omsindo. Izindawo zombukiso zangaphandle kwe-inthanethi zanikeza imibukiso ethinta izinzwa eziningi kanye nemidlalo ehlobene nomculo ngokusebenzisa izakhiwo ezisebenzisanayo. Ukusakaza bukhoma okusebenzisanayo kwavumela izethameli ezikude ukuthi zivakashele izindawo futhi zibukele imidlalo. Indawo yakhiwa ngohlaka lwensimbi olulula, izinto ezivuselelekayo kanye nopende nezindwangu ezikhipha intuthu ephansi. Abalandeli abangaphezu kuka-70,000 babekhona.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Seaside Home For Music Fans Umkhankaso Wokumaketha Ngokuzizwela idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Izilinganiso Nokupakisha: This project attracted more than 70,000 fans.
Amathegi: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Ubuchwepheshe Bokukhiqiza: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Inselele Yokudweba: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Ucwaningo: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ugqozi: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Ubude Bephrojekthi: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Ukuhamba Kokusebenza: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Amalungu Eqembu: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin