Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali by Fabrix World is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Umcimbi Competition Category.
IsilivaUmcimbi· 2026
Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali
by Fabrix World
Client: FabriX
Umklomelo Wesiliva we-A' Design Award Winner in Umcimbi Category
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The Design
About Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali
Umbhalo Wencwadi: Lokhu okufakwayo e-ComplexCon Hong Kong 2025 kwethule indawo yokuthengisa eyakhiwe ngesistimu ye-phygital ehlanganisa idizayini yendawo nezixhumanisi ezisebenzisanayo. Amakhiyoski okuzama nge-AR, ukuboniswa okufakelwe ngaphakathi nesixhumanisi se-mobile sokuyala kusengaphambili kwakha ukulandelana okuqhubekayo kokuthi bona manje, zama manje, yala manje. Iziphezulu ezigobile ezikhanyisayo nezivulekele kuzo zonke izinhlangothi ziqondise ukuhamba, kuyilapho ukuthwebula idatha okuhlanganisiwe kwenza kwakwazeka ukuphendula kwesikhathi sangempela ekukhiqizweni okusekelwe esidingweni, kubonisa indlela exubile kwizindawo zokuthengisa imfashini zesimanje.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Digital Fashion Umsebenzi Oyinhloko: Ukubonisa Imfashini Yedijithali iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Dimensions & Packaging
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Tags
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Production Technology
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Design Challenge
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Research
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Inspiration
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Project Duration
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Operation Flow
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Patents
- Copyrights belong to FabriX World, 2025
- Team Members
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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