Dirty Dog Iqoqo Lamathoyizi Anoboya by Hangzhou Yangyang Lejia

Dirty Dog Iqoqo Lamathoyizi Anoboya by Hangzhou Yangyang Lejia is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Ithoyizi Competition Category.

IsilivaIthoyizi· 2026

Dirty Dog Iqoqo Lamathoyizi Anoboya

by Hangzhou Yangyang Lejia

Client: Little Hideout

Umklomelo Wesiliva we-A' Design Award Winner in Ithoyizi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dirty Dog Iqoqo Lamathoyizi Anoboya

I-Dirty Dog iyiqoqo lamathoyizi anoboya elakhelwe ubungani nokududuza ngokomzwelo. Leli qoqo lihlanganisa izinja ezine ezinoboya ezinobuntu obuhlukene, ezihlanganiswa ulimi lokuklama olufanayo nohlelo lwemibala olufanayo. Osayizi abancane basebenza njengezinto zokuqoqwa eziphathekayo, osayizi abakhulu benzelwe ukugonwa, kanti osayizi abakhulu kakhulu basebenza njengemicamelo yomzimba yokuphumula. Inja ngayinye enoboya yenziwe ngoboya obuxutshiwe obunobude obuhlukahlukene ukuze kutholakale ukuthinteka okunezendlalelo. Amabala asendaweni engaphandle afakwa ngesandla ngempuphu yombala ne-airbrush, kuguqula izimpawu zodaka notshani zibe izimpawu zokudlala nokuzitika ngezinselelo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Dirty Dog Iqoqo Lamathoyizi Anoboya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Dirty Dog Iqoqo Lamathoyizi Anoboya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dirty Dog Iqoqo Lamathoyizi Anoboya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dirty Dog is a plush toy collection that centers on companionship and emotional comfort. It includes four plush dogs with distinct personalities, brought together through a consistent design language and color scheme to create a unified family identity. The collection is available in small sizes as portable collectibles, large sizes as plush toys for hugging, and jumbo sizes as body pillows for resting and cuddling, meeting various needs and bringing warmth to daily life.
Dimensions & Packaging: product dimensions, 1600 mm x 1000 mm x 1000 mm, 300 mm x 150 mm x 100 mm
Tags: Plush Toy, Companionship, Body Pillow, Character Collection, Exploration of Nature, Smudge Aesthetics, Versatile Use
Production Technology: Each plush dog is made from blended plush in varying pile lengths to create rich tactile and visual layers. Smudges on the surface are not printed, but handmade using pigment powder and an airbrush, producing soft gradients that resemble natural smudges. This technique preserves the lifelike appearance of the toys while highlighting their handcrafted quality.
Design Challenge: A key challenge was turning smudges that are usually seen as flaws into a meaningful and appealing design language. Each smudge, whether mud, dirt, or paint, is purposefully linked to the dogs’ playful actions. In this way, the smudges become badges symbolizing adventure and exploration rather than messiness, elevating imperfection into a unique aesthetic that embodies a sense of vitality and reminding people to cherish every mess, laugh, and adventure.
Research: The visual language of plush toys is based on the observations of pet behaviors. Unlike many products on the market that prioritize symmetry and cleanliness over storytelling, the team captures and turns the happy moments of dogs rolling in muddy puddles and playing in grass into unique character traits. To meet the need for warmth and emotional connection in fastpaced life, the shape, texture, and color of the collection are warm and friendly, strengthening the bond between toys and users.
Inspiration: The collection draws inspiration from the everyday joy of dogs rolling in muddy puddles and running through grass. The team challenges the modern pursuit of absolute cleanliness, redefining smudges, such as mud, dirt, and paint, as badges of adventure, curiosity, and freedom. The color palette draws from natural tones of soil, grass, and flowers, creating a lively natural aesthetic that inspires a heartfelt connection to real, simple pleasures.
Project Duration: Launched in Los Angeles in July 2025, the project was completed in Tianjin in August 2025, and exhibited at the LightBox Expo in Los Angeles in October 2025 and at FluffyCon in Shanghai in December 2025.
Operation Flow: The collection offers companionship and fosters emotional connection. Small plush toys are portable, providing comfort and companionship on the go, while large ones are made for home use, supporting hugging, leaning, or resting. The ergonomic jumbo plush toys accommodate multiple holding positions, from side hugs to full wraps. With different sizes, Dirty Dog supports both outdoor adventures and indoor relaxation, blending seamlessly into everyday life.
Team Members: Hangzhou Yangyang Lejia Cultural and Creative Co., Ltd.
Yawen Qiang, Yiru Zhao